Symantec launched its Endpoint Protection product in 2007. In 2014, the company started an AI project to move the company away from the traditional antivirus model towards AI-driven intrusion detection methods. Symantec developed the Norton brand for residential security products and its own name for business security systems. Peter Norton Software also had a diversified product list, but its antivirus system was the only one to carry forward.

Its protection system was the leading antivirus system for Macs. Symantec had already got into antivirus by the time it acquired the Norton family of products. All of these products were dumped once the company acquired Peter Norton Software in 1990. Up until 1990, the company diversified its product base, producing utilities for spreadsheets, a memory card for PCs and a compression program. Symantec spotted the potential of PCs in 1984 and ditched its range of mainframe software, completely shifting its market niche over from database products to report generating systems.

Pivoting from mainframes and databases to PCs The company has had to completely revise its product family at several points in its history and each time has successfully avoided getting trapped into dying markets and dead-end hardware commitments. Symantec Corporation has been in business since 1982. Symantec needed to find new security markets before all of its profitability vanished. The inclusion of the free Windows Defender in its operating system by Microsoft has removed public interest in paying for antivirus systems. Firewall products for the residential market have become less lucrative since the expansion of the use of home Wi-Fi routers, which integrate NAT firewalls. Symantec was one of the early leaders in the antivirus industry and has struggled to keep ahead of cybersecurity issues. Simply checking processes on a computer against a database of known viruses no longer provides sufficient protection. Traditional anti-virus and anti-malware products have become outdated, thanks to new attack vectors created by the hackers of the world. The strategy of the IT security market has shifted dramatically over the past few years. Symantec antivirus & anti-malware market strategy The success of this security software stems from the scale of the Symantec corporation and its heavy investment in development and marketing. Symantec Endpoint Protection was the second-largest seller in the endpoint security market in 2019, only one percent behind Trend Micro, according to Datanyze. Symantec Endpoint Protection focuses on keeping these user devices safe. Ultimately, the endpoints that serve users directly are key to the success of the enterprise and must be protected. There are many points of vulnerability on a network and a lot of different approaches to system security.

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